How much more likely are the top 20% of targeted respondents to purchase the product compared to a randomly selected sample?

The selection of C as the answer indicates that the top 20% of targeted respondents are 140% more likely to purchase the product compared to a randomly selected sample. This suggests that the targeted group exhibits a significantly higher propensity for purchase behavior, which can be attributed to various factors such as effective marketing strategies that resonate with this demographic or a stronger need or desire for the product among those identified.

When interpreting this in the context of targeted marketing, it highlights the effectiveness of segmentation and targeting within marketing campaigns. It underscores the idea that identifying and reaching out to a specific portion of the population that is more inclined to engage with a product can greatly enhance the success rate of sales efforts.

This understanding can be utilized in various analytical scenarios, such as optimizing resource allocation for marketing initiatives, ensuring that efforts are concentrated on segments that promise higher returns on investment. Recognizing the degree to which targeted respondents stand out in terms of probability of purchase is crucial for data-driven decision-making in marketing and sales strategies.