What is the result of market basket analysis?

Market basket analysis is a technique used to uncover relationships between items in transactional data. The primary outcome of conducting this analysis is the identification of association rules, which reveal how frequently items co-occur in transactions. These rules can show patterns such as, "If a customer buys bread, they are likely to also buy butter."

By generating a list of association rules, businesses can make informed decisions regarding product placements, promotions, and inventory management. This outcome helps businesses understand customer behavior better and can drive sales through targeted marketing strategies based on the relationships identified through this analysis.

The other options do not align with the primary goal of market basket analysis. The focus is not on listing data inconsistencies, transaction IDs, or creating a predictive model in the traditional sense; instead, the emphasis is on uncovering the associations between products that can enhance marketing and sales efforts.