Which node would you use to perform market basket analysis in SAS Enterprise Miner?

Market basket analysis focuses on discovering associations or relationships between items in transaction datasets, typically to understand purchase behavior. In SAS Enterprise Miner, the appropriate node to conduct market basket analysis is the Path Analysis Node.

The Path Analysis Node is specifically designed to analyze sequences of transactions and identify patterns in the purchasing behavior. It can effectively uncover associations between different items that are frequently bought together, which is the core objective of market basket analysis.

Other nodes like the StatExplorer Node, Interactive Binning Node, and Variable Selection Node serve different purposes. The StatExplorer Node is used for exploratory data analysis and statistical summaries, the Interactive Binning Node is focused on transforming numeric variables into categorical variables using binning, and the Variable Selection Node aims to select or reduce the number of input variables based on their importance or relevance. These functionalities do not align with the specific requirements of conducting a market basket analysis.