Which statement about market basket analysis is true?

Market basket analysis is a key technique in data mining that examines co-occurrence patterns in transactions to identify relationships between products purchased together. The correct statement highlights that this analysis is conducted on transaction data, which involves variables assigned to both the ID and Target roles.

In this context, the ID role represents unique transaction identifiers, allowing the analysis to understand individual transactions. The Target role, on the other hand, typically involves the items purchased, which are essential for determining associations between products. This dual role configuration is critical for deriving insights about customer behavior and preferences.

This structure supports the fundamental goal of market basket analysis: to uncover relationships between items to optimize promotions, inventory management, and product placements within stores. The focus on transactions facilitates a profound understanding of purchasing patterns among various customers.

In contrast, other options touch on either incorrect assignments of roles or concepts that do not apply directly to the framework of market basket analysis. The CCC plot, while a valid concept in other contexts, does not serve as a measure for the strength of association rules in this specific analysis. Similarly, identifying the order in which purchases occur is not the primary objective of market basket analysis, which is more concerned with the relationship between items rather than their sequential patterns. Overall, the confirmation of role