Which tool in SAS Enterprise Miner is used for market basket and sequence analyses?

The Association Tool in SAS Enterprise Miner is specifically designed for market basket analysis and sequence analysis. This tool enables users to identify relationships and patterns between items in large datasets, which is fundamental in understanding customer buying behavior and preferences.

In market basket analysis, the goal is to discover sets of items that frequently co-occur in transactions, allowing businesses to strategize product placements or promotional offers based on the products that customers tend to buy together. The Association Tool effectively employs algorithms such as Apriori and Eclat to uncover these associations between items.

Furthermore, the use of the Association Tool extends to sequence analysis, where it helps in tracking the order in which items are purchased over time, revealing trends in consumer behavior. This capability is crucial for businesses aiming to enhance customer experience and increase sales through targeted recommendations.

The other options provided, while useful in their respective functions, do not specifically serve the purpose of market basket and sequence analyses: the Profiling Tool focuses on summarizing and segmenting data, the Statistical Tool deals with broader statistical analyses, and the Formulation Tool is used for model building and evaluation, but none are tailored for association rule mining.