Which type of analysis would typically utilize direct mail solicitation techniques?

Direct mail solicitation techniques are typically utilized in segmentation analysis. This type of analysis categorizes a market into distinct groups based on shared characteristics, which is essential for tailoring marketing strategies such as direct mail campaigns. By understanding the different segments, businesses can effectively target their efforts, ensuring that the right messages reach the most appropriate audience.

In contrast, market basket analysis focuses on understanding purchasing behaviors and item associations, which helps determine product placement and cross-selling strategies in retail environments but is less directly related to direct mail. Predictive modeling forecasts future outcomes based on historical data but often requires a different data approach than direct mail campaigns. Regression analysis is primarily used for understanding relationships between variables and making predictions, but it does not specifically inform how to segment markets for direct mail purposes. Therefore, segmentation analysis stands out as the clear link to using direct mail solicitation techniques.